What the cigarette companies have up their sleeves remains to be seen – I think the biggest problem the growing industry will encounter, is the British Government. It could go 3 ways as I see it – let it carry on unhindered (unlikely), ban the products on the basis that unregulated and health checked ‘juice’ is coming in from China (ours is from the Far East, but from the Worlds largest manufacturer and regulated (to what degree I’ll have to clarify), or (and I think the most likely) they will tax it – people seem to be using these as an alternative to smoking, not an aid to quit!
Oh, people are smoking them – I’m coming across them all the time and in some areas they are extremely popular. Hopefully we are getting into this just at the right time, but you got to take some chances in business. Fortunately, I can keep my other line of work rolling along and have a sleeping role in this to a certain degree!