There is a difference between exploitative labour and getting the job done for a better price (and potentially better quality). Im sure (certain, positive, without doubt) that there are exploitative practices in China and Turkey such as sweatshop labour, but i would hope howies do not use these factories - hence their trip to China and the subject of this whole thread. You're right mt, because howies projects itself as an ethical company it is likely their ethics will be held into quesition, as opposed to companies like Tesco who who couldnt care less.
Offshoring of work from any business is going to have a knock on effect for the future generations and their ability to find jobs. But arguably issue is with Britain becoming a service economy as Miketually mentioned. We cant rely on big businesses to keep jobs in the UK, because their main aim is profit - in the short term, for their shareholders. Not job security for our children. More's the shame.
Miketually is right though about howies creating jobs. And arguably they are a company in a creative industry, traditionally a london based industry, and the programme mentioned was in support of them creating jobs in wales in such an industry.
Most companies would love to manufacture their own products, but for most outsourcing is the most viable option.