You need a rim strip or a few layers of wide insulation tape first, then you need a proper sticky layer of gorilla tape or equivalent, or alternatively a split tube or wide latex exercise band/loop.
I used the latter, with rubber cement to bond a strip of resistance band into a loop (around 110mm wide). Stretch this over the rim, instal tyre, inflate to instant sealed rim.
I find insulation tape on its own eventually leakes as sealant gets under the edges causing the tacky surface to degrade.
Total cost, about £5 (not including valve).
Or just buy the fatty stripper equivalent. They work well but cost about 10x more.
Orange Sealent also do a fat bike tubeless rim kit at about £60. Comes with a ruddy great roll of sticky wide rim tape. I use their sealent, it’s very good.