I have seen very few reports of image retention or screen burn. There were very early OLED that had limited lives, but we are well into the tens of years life expectancy these days.

Brightness is one thing but for viewing pleasure the difference between a true black and a grey (no matter how dark) when viewed in a darkened room is dramatic. Even with silly brightness figures, that you wouldn’t enjoy, contrast ratios aren’t comparable between OLED and LCD.

I would say have a test viewing with real life examples of what you watch (Not animation). See what you think comes out on top.

https://www.avforums.com/review/lg-55ec930v-ec930-curved-full-hd-3d-webos-oled-tv-review.10889

….we feel it will only appeal to a niche set of consumers or long-term plasma owners for whom black levels are more important than anything else.

😀

http://www.expertreviews.co.uk/tvs-entertainment/tvs/1402465/lg-55ec930v-oled-review/page/0/1

I’ve been waiting to switch to OLED for about a year now and am still waiting. It’s not just the big price premium putting me off but with only LG actually selling OLED TVs these days it just seems like the development has stalled. For sure the ghosting and burn-in is much improved with the current generation but I can’t help feeling it needs to offer more to justify the price premium. I wish Samsung would get back seriously into developing it, at least prices would fall.

I don’t think there’s much left wanting with the black levels on my Samsung – 1st pic in a pitch black room – don’t look at the blacks round the objects, look at the lettterbox

[url=https://flic.kr/p/Q1yUX9]DSC03913[/url] by davetheblade, on Flickr

[url=https://flic.kr/p/QtSCsV]20161228_095520[/url] by davetheblade, on Flickr

[url=https://flic.kr/p/Qr9mMU]20161228_095008[/url] by davetheblade, on Flickr

That said, it’s not perfect – I don’t think there ara any panels that come close to perfect, unless you are spending in the region of £10k

If you are a gamer, then LED wins over OLED also for motion and input lag.

At the end of the day, there’s not a deal between the two when you start looking at higher end panels, I’m just making the point that OLED isn’t the magical tech that some seem to think.

Samsung are developing QLED rather than OLED – can’t remember the exact tech, but it will supposedly reach full black, whilst still getting over 1000 nits of peak brightness – they are doing QLED ‘lite’ this year, which is just an advancement in their Quantum Dot technology – it’ll be a couple of years before we actually get QLED

DVB-T2 Tuner to support those Freeview 4k transmission in …er a years time or so.
Support for the newer HDCP standards such as 2.0 if you plan to bolt on additional media devices
At least 3 x HDMI ports

They announced QLED at CES this year. It looks intersting, but not really going to be within budget any time soon.

Drac, you had to go past http://www.whathifi.com/lg/55ec930v/review on the way to finding your review?

Black levels in photos is unfortunatley a bit of a waste of time, firstly if you know enough about photography the levels your camera sets (or you set) are probably more in play than actually quality of TV. And even if I sent you pictures of my OLED, any LCD that you are viewing them on can’t show the levels anyway!

As I said before view them yourself before buying and see what you think, but have a proper viewing, in a darkened environment, without the mode set to vivid!

a plug.

Black levels in photos is unfortunatley a bit of a waste of time, firstly if you know enough about photography the levels your camera sets (or you set) are probably more in play than actually quality of TV. And even if I sent you pictures of my OLED, any LCD that you are viewing them on can’t show the levels anyway

Of course you are quite right in what you say. However, albeit the photo’s posted are undoubtedly not a 100% accurate representation of what the eye sees, they are close enough to my interpretation of it for me to post them as an example – I’m not trying to sell the tv to anyone, or justify my purchase. Those photos are of HDR content, so backlight at 20 – a problem with edge lit tv’s can be light bleed, haloing etc – a lot of people with the same panel on AVF do have problems, but they don’t seem apparent on my set – there will be a slight lightening in places occassionally, but not to an unacceptable level

Thanks everyone, 49″ LG telly bought from John Lewis! 😆