Right.

The new Sainsbury’s ad. With the fat gormless tosser shoving crisps and potato wedges into his basket, until one of the ‘chirpy’ staff members pushes a trolley towards him. So that he can fit more in.

The fella looks like an imbecile. He comes across as a big,dumb,muppet out to stuff his face with cakes and crisps.

I don’t get it? Is it counter-marketing? Anti-advertising? Who are Sainsbury’s trying to attract as their demographic customer base?

Am I thinking too much about this? 😕

Maybe they’re trying to attract the people that think along the lines of “If that chubby little ****t can cook using Sainsbury’s ingredients, surely i can do it too?”

To be fair to sainsbury’s though, Glenmorangie was only £17 a bottle in there the other day…

I thought that exact same thing! haha. I love the fact the out of work celeb lady is stacking the shelves. Hard times. 😆

Also, imagine anyone in a supermarket being that helpful!