Interesting anecdote time then. I used to work at a company and knew a project manager there. He was ex-army, not bad as a PM and a nice enough guy.
Out of the blue, a friend of his who had been trying to get a website up and running, decided he couldn’t be bothered and offered him the site for free. The site advertised sex toys, lingerie, dvd’s, anything to do with sex. Now the guy didn’t have to go home and start packing dildos up when he got home, that was handled by another company. All he did was decide what would be advertised on the site and tell the developer what it was. He needed to keep an eye no the industry as it were and see what was popular. he did this first by looking at other sites and then by going to sex industry conferences.
Within six months he was making more money from the website than as a PM. Within 18 months he gave up his day job and just spent all his time going to sex toy conferences. The funny thing was, he was very straight laced. He couldn’t understand what people got out of all the stuff he sold, never used any of it himself and saw it just as a good way of earning money. He always knew what the most popular item was on the site out of thousands (invariably one of the massive dildos with things sticking out of it)
I’d provide the link to his site but I can’t remember it at the moment.