http://www.cyclingtips.com.au/2012/08/limitless-performance-or-limitless-sexism/

Pseudo viral marketing backfires. Jaw droppingly toe curlingly bad, with hollow “post modern/ironic” defence.

Here’s an idea, let’s not buy their products.

I’d have to see the video to develop a proper opinion

Was all over Facebook & Twitter yesterday – I saw the video before they took it down. Truly dreadful – I can see the message they were trying to portray but it got completely lost in the overlying sexist tone and the “trying-too-hard-to-be-Rapha” photography style of the video.

The company spent the afternoon deleting comments from it’s FB and Twitter pages then posted the comment on their blog apologising.

It’s just another bandwagon-jumping start-up, trying to join the likes of Rapha but not actually offering anything new to the party. Other than a complete lack of marketing knowledge or awareness of the cycling market…

Urr my eyes – the kit is disgusting. Never mind any sexism.

We just design for ‘guys’.
Hmmm.
What bunholers.