I've always said it as "Es Ram"...
But the Aussie guy in the bike shop today looked at me like I was bit odd when I said that.... then again, he usually does that.
He said "Shhraaam"
But that doesn't follow at all - there's no H in there for a start. 
Ssssram
There was a guy called Stuart who called it Es-Ram in our local shop. Now they call him Es-Tuart.
Sham
Just how do you pronounce SRAM
You don't - it's an acronym
for?
Static Random Access Memory
or, if you mean the bike parts company 
It's just the initials of the guys that started the company
Scott, Ray & Sam
So how you pronounce a capitalised acronym? ...the jury's out.
SRAM
Shram is how i pronounce it as does the uk rep and distributors.
Shimano
As in walking into the LBS and saying "I'd like a SRAM Shimano rear mech please"
This is more light hearted thread than the last one I was on
vinnyeh, you can't trust that guy, he says aloominum!
But I'd go wirh shram, but drop the H
it's shram
You don't - it's an acronym
[pedant mode]If it is an acronym, it would be pronounced ssram (like RADAR, which is an acronym, is pronounced raydar).
If it's an abbreviation, which is what I think you mean, it would be pronounced S-R-A-M (like LSD, LED, LCD, which are all abbreviations etc)
[/pedant mode]
Anyway, I say ssram
The chaps I meet on the Shraam stand from the UK distributor called it Shraam. I'm happy to go with that, TBH
say what you see mate,always seems to work...sram 
Actually... IHN, LCD, LED etc are not merely abbreviations, they're actually initialisms.
SRAM is not though, it's an acronym, which I've always pronounced exactly as it looks.
Oh dear...
ES-HIT when talking about their chains
ES-HINY when talking about my cassette.
Sram when talking about them generally
or, if you mean the bike parts company
It's just the initials of the guys that started the companyScott, Ray & Sam
SRS then, would be more appropriate i would have thought?
As Uplink has alluded it's an IT thing.
If you were brought up with RAM, VRAM (VEE ram), DRAM (DEEram), NVRAM (EN VEE ram) etc. then it's logical to say ES ram.
But don't start me on SCSI (S C S I) which should never be pronounced "scuzzy" which is what Italians say when they don't understand you!
Why would anyone pronounce it Shhram, I've never heard anyone say Simano ? 
Kev
Agree with Dirt Mag, but it's not S-RAM, that's just as daft. It's just sram.
I pronounce it “Sram” basically it’s the word Ram with an S on the front, I guess like the word “Ceramic” without the final “IC” Syllable, that’s just how I read it from day one….
It’s not hyphenated so S-RAM doesn’t seem right, I’ve heard it pronounced “Saaram” in the past as well as “Es-RAM”, you hear “Shram” used a lot but unless you have a lisp why would you be adding an H?
Strange really that they’ve Grabbed/Acquired half the Global market for Bicycle parts yet nobody seems 100% certain how to pronounce their actual name…
We use a lot of “TLAs” (Three Letter Acronyms) at work, to the point where many are just a running joke… If they don’t form an obvious word or syllable of there own then we tend to just use the Letters, maybe it should just be “S.R.A.M” at least then everyone would know what you were on about…
What I find funniest though is the idea of Dirt’s writers lecturing anyone on spelling and/or Grammar…. Pot, Kettle, Black anyone?
its not spelling or grammar its pronunciation
and dirt is all about the vernacular
In general it's correct use of language, not something that you generally find in Dirt...
I used to call it ESS-RAM but people looked at me funny. One guy in the LBS even corrected me. Now I conform.
'Schram' also sounds like eastern european vernacular for 'todger'. 
This thread should be made a sticky, just so new people can make sure they really want to join this forum.
From the horses mouth.
http://video.mpora.com/watch/2BfN2vc9D/
Anyone that says S-RAM is just plain ignorant...
Now that is cleared up lets start the MARIN debate.
So sram it is. Glad to hear that shram is wrong though.
Mah-rin
Ma-rin
No......VOLVO!
I would always say 'Mah-RIN' County, but 'Ma-rin' bikes, conformity I guess.
Sugoi is another good one, we all say 'Soo-goy' but it's actually a French-Canadian company and pronounced 'soo-shwa'.
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