The thing that really narks me about boost, is all the companies who til now clearly couldn’t give a flying **** about wheel stiffness, who sold all sorts of random badly built rubbish, suddenly declaring it to be a good reason to buy a new bike. Looking in particular at Orange here, it was depressingly predictable with them but just about everyone’s guilty of it. We could have had taller flanges, stiffer rims, better builds in general but nobody ever bothered til it was marketable. And a good chunk of Boost bikes will still have shitey wheels in them, same as lots of bikes that got maxle upgrades still had flexy pivots or mainframes or swingarms, or lots of long travel bikes with tapered headtubes still come with 32mm forks.
It’s only a problem if you’re constantly buying new “upgrades”. Most people I know, buy or build a bike and ride it until it falls apart or they sell it to put towards a new one.
…at which point, it’s a problem because their old bike’s been devalued.