Advertisers like two stats (registered users & traffic) The classified generate a lot of the above at present.
Got the stats to back that up?
Nope and don't need them, I may not know much about stuff but I do know digital media and I know I'm right.
I'd bet that the media pack for STW leads with
Unique Users
Page impressions
Time spent on site
then
User profile (which is going to be 25-40 affluent male who has made a bike purchase in the last 12 months)
Like it or not your your all AB / ABC1
Don't need stats it's common sense 🙂