bikebuoy, it’s not so much the one off events that red bull happen to sponsor that i take issue with, I’m sure anyone as apparently determined as Felix Baumgartner would have found another headline sponsor. his event is very much his concept and risk control with a sponsor tagging on the back of it to make a fast buck, it’s the annual events that I think are unsustainable.
Annual events of this type need to continually be bigger than the last in order to keep it fresh and marketable and there will always be someone willing to attempt the jump/edge/height/whatever which leaves the other people working the circuit in a difficult position. Either don’t perform and risk losing your sponsorship and your livelihood or go ahead with something that you’re less than comfortable with and risk losing a great deal more.
All depends on who has control if it’s participant controlled like todays jump then thats all fine, but once the marketing department start saying we need to go bigger/rockier/faster/more snakes than last year then I’m less keen.
Anyway thats all a bit heavy for this thread really so back in the spirit of it:
I agree with bikebuoy on eurosport but in particular the phrase “Sidi, cycling shoes”