Sorry to hijack your thread OP…
At what point did it all become a massive scam?
I think it was when insurance companies took over the world. We now have to be insured for everything apparently. So whole industries, of which the car rental business is a very good example, exist to a) sell you insurance, b) claim ridiculous amounts on said insurance because they know you have it, or c) shaft you because you didn’t their insurance. The insurance companies know this happens, but all they do is increase the price of the insurance because who’s paying that? See a) above. But most people still buy it because they want to avoid c).
What was it like when companies sold a service for an advertised cost, you paid it and received said service? Rather than telling you it’s really cheap then trying to shaft you for extra cash. I’m too young to remember.