Just to add my two cents worth…
I too thought those finned pads were just a marketing gimmick, so I swapped mine for the non finned before I even used the brakes. Darn it if I didn’t get the brakes overheating on every long descent, something expanding so that the pads rubbed the rotors and squealed until they cooled down. Re-fitted the finned pads and problem went away.
Now, I’ve never overheated a brake before, so I tend to think there’s something about these new Shimanos that means they’re prone to heating up – maybe its that they’re super powerful, or that the pistons are ceramic so don’t dissipate the heat thru the caliper – who knows!
So, now I take back what I said about all this “Ice-tec” finned pads and sandwich rotors – I think Shimano have done it for a reason…