I’d recheck that the shifter was in highest gear when you inserted the cable?
Could be your cable tension? When you fitted it did you have the barrel screwed two turns out? You should just then pull the cable through without moving the rear derailleur. No need for cable puller. Just hand tight is good. You do not index the gears like shimano.
The B screw wont make that much difference.
Is the lock out, out?
Other issue is often too long a chain but that tends to just give bad shifting. IMHO the SRAM 1×11 and 1×12 is very easy to setup. Google for a video to check.
Just done a new cassette, chain and shifter cable on mine.