I’ve always used the wash-in stuff, and have always had great results with it on my cycling, hiking and snowboarding gear.
I usually drip dry my gear until its almost dry, then bung it in the tumble dryer for 20-30 minutes to finish it off. As cultsdave says the heat helps to reactivate the DWR proofer. The Goretex website says its ok to tumble dry and I’ve never had any issues.
One thing that was recommended to me by my local hiking shop was to run the machine empty on a 60 or 90 degrees cycle before you wash with the Techwash. This is supposed to clean out any traces of washing powder / fabric softer residue, as both of these can really ruin waterproof fabrics.
EDIT: johnnystorm beat me to it. 🙂