Maybe just too subtle a tone.
Depending on whether your varnish is oil, spirit or water based, you could try darkening it down. Use artists oils for oil-based varnish and you can use artists acrylics for water-based varnish.
Go steady as there is a fine balance beween adding enough pigment to darken your varnish, and making the varnish cloudy. It is translucent after all and so adding too much of a pigment may make it cloudy.
Building up your coats is the only way I’m afraid. Failing that, paint it wood coloured and varnish over it, or get someone to make you a frame in Walnut/Sapele/Mahogany…
Good luck.