Iirc it was established that it was a great coat for taking the dog for a walk round the woods 😉
I doubt that they are the be all and end all of outdoor gear but the bottom line is if you like it then that’s all that matters really. They have a good marketing department!
At least they’ve been designed to go outdoors outdoors (as opposed, say, just from your McMansion to the Evoque).
The wax thing I guess is due to the Scando climate is more cold and dry (or snow) than the UK (pishin rain forever). And you treat (retreat?) the ‘contact’ areas to suit, no?
I can’t see me getting the conditions to make it worthwhile for me so, I’m not interested in one. I do fancy the Skogso though 😳 fortunately I have a 15% discount card for the local stockist which will make it a little easier to swallow…