The point is that lots of people will say they’ll part with money for something. A company like Fat Chance can bank on that being true, borrow money, make the frames and then sell them to make millions. The risk of course is that as is often the case, what people say and do is often very different especially when it comes to money.
Kickstarter allows companies to get the sales up front effectively so that they’re definite they’re not wasting their time. Of course there is an element of risk on the part of the backers but then that’s usually offset against a slightly cheaper price.
Seems like a good way to resurrect the brand IMO or at least find out whether people are interested.