Well Apple did get in trouble with their advertising for the original iPhone claiming that it wasn't just a version of the internet but really the full internet which it wasn't due to flash limitations and so on.
But really, it's advertising. Of course they're talking b******ks 🙂
What Apple's done well is make apps on the iphone easy to use (though part of that is due to their restrictive practices as per Mac software which sometimes does limit choice) – even complete technophobe friends of mine with iPhones can use them easily. Others are starting to catch up (Ovi, etc) but there's still a lot of good phones that require a bit of tecnhnical savvy to get them to work consistently easily when it comes to apps and so on.