I was kind of oblivious to the actual music, I think I’d only heard a couple of the big hits which naturally are the most boring and mass market. But then just recently I started seeing more of the interesting stuff he does and it’s bloody good tbh. (I like the looping thing especially, and there’s something excellently baffling about a ginger rapper). He’s obviously a good feller, too. Put it this way, would you rather The Kids were listening to him, or some autotuned bilge?
Also, I had a bad moment a while back when I heard a Justin Bieber song and liked it. Thank god, it turned out Sheeran wrote it, it’s not a Bieber song at all!