I’m considering cancelling my subscription in the hope that doing so might stem the flow of e-bike promotion.
I’ve got the latest issue in front of me. There’s one (subtle) e-bike advert just inside the front cover (the bit that I usually flick straight past)… and literally no mention of e-bikes for the subsequent 113 pages. None at all.
There’s an article about hand built steel frames, loads of riding in big landscapes on natural trails, heck, even a fatbike article (controversial), but aside from that one advert, it’s basically like electrically assisted mountain bikes don’t exist.
Are you quite sure we’re talking about the same magazine?