Either that, or they’ll go for the OEM marketplace with this and you’ll get a lot of punters with three six month old bikes in needing a new BB which being non-standard will cost a mint and they’ll be able to up their profit margin here.
I can guarantee it’s this… IN SPADES!
SRAM are very good at getting into the OEM market. I’m privvy to the standard trade prices of SRAM and Shimano, but not the OEM. I am told by those that are privvy to OEM pricing that SRAM is much keener than Shimano hence they manage to take much more of a lions share than perhaps the customer SRAM vs Shimano argument might dictate they should.
Let me just state that I like a lot of SRAM products, and I genuinely think that a lot of their innovation does move the game on. I was sceptical about 11spd initially, but I was won over quite quickly once I’d ridden it. 12spd I couldn’t wait for, and I’m not ashamed to say I think it’s a bloody excellent product. That said… When the SRAM rep insisted I run a SRAM crank and X-Sync 2 chainring with Eagle rather than the Raceface SIXC I already owned as I would “drop the chain all the time with the Raceface ring” and it “wouldn’t be a fair test of how well Eagle performs running it with non SRAM cranks and ring”… I politely pointed out that all the cranks and chainring do in a 1x system is turn the **** chain, and with the inner width of a 12spd chain being the same as an 11spd one, given I’d had no issues with Raceface rings on 11spd why would I suddenly have problems with it on 12spd?
No answer…
Almost 18 months later I’ve done 1000+ miles on Eagle, all the time with a Raceface crank and ring fitted… It’s been flawless! 🙄