you can get a tour of the Heineken brewery and have a pi$$ up in a brewery though……
although it’s not a particulary good tour, and you only get one and a half pints (well, not even pints, 25cl bursts). Went last friday, and had the next few days of my little buddy whinging that the staropramen tour had been loads better. 15 euros for the tour by the way.
Amstel was hard to find this time round, seems like heineken’s taken over since i was last there. we found a bar just off the leidesplein (big building next to the tram-lines just as you leave leidesplein to walk toward the vondelpark (aha, found it – De Balie: http://www.debalie.nl/home.jsp;jsessionid=EDF83384AF04BAFEF2D506FC272D15F7 ))that did a good range of beers, including some 9% stuff that was far more drinkable than it should have been, and had good music on to boot.