I thought the frame had to be available to the general public, so whilst they get away with custom layups or geometry tweaks, disc mounts are a bit obvious….
No, you just make a rim-braked version for the pros and then have it as a special-order item on your books for “anyone” to buy. Simple easy loophole in much the same way that the Team GB track bikes are available to buy if you have a spare £20,000 knocking around.
The front is mounted on the fork so no issues swapping to a rim brake fork, as for the rear do all those frames have the mounts removed or have they just added a disc mount.
It’s *slightly* more complicated than “just adding a disc mount”. You’ve got the different stresses to consider so the frame needs to be built up differently (oversize tubes, different carbon layup etc) and also the internal cable/hose routing is going to be totally different so that needs consideration. To do it properly (especially if you’re going to go the thru-axle route), it’s a whole new mould and manufacturing process.
MTB evolution went through a slightly different step since, when discs became popular on MTBs, they were almost all aluminium (or Ti or steel) and had external cable routing so much easier to just weld on a disc mount and a supporting strut if necessary and call it disc ready.