As others have said, AVForums are very good for getting settings for specific tellies. When I got my Bravia a few years back I did some digging around and found the AVForums site, went through the settings and put everything as recommended, then spent some time watching anything with natural outdoor lighting; natural history programmes are ideal, or anything like Morse, Lewis, where you’ve got good light and natural flesh tones, and tweak things bit by bit.
I s’pose I spent a couple of hours overall until it just looked right and natural.
Things like sharpening, edge enhancement and the like can really mess things up, they have to be used with care, but can really make a difference used properly.