Are they really the muts nuts of socks or are they another case of a product that is overpriced purely because they are labelled as "cycling equipment"?

I like mine, they seem warmer than my 'waterproof' Porelle Drys, even when wet, but I don't know how they compare to other woolen socks

+1 I've got some and they are as good as people say.

Had mine a few years. Nice and snug,no signs of wear.A trusted part of my winter riding wardrobe.

They are fantastic. Get some you will not be disappointed.

From an owner of 5 pairs. 😯

I have ten pairs now and wear them 365/24/7! The original first pair are just starting to look tired about 7 years of age. I wear them in preference to Porelles etc etc as they are warmer even when wet and as and added benefit they tumble dry.
If you find them cheap drop me a link please.