It's the company's choice whether we will opt to sell the bike to you at the end of the hire period. If we do and you choose to become the owner of the equipment, you will be offered the opportunity to pay the fair market value for the bike from your net salary. Ownership of the equipment will then transfer to you upon receipt of the agreed value.
How much is a fair market value?
This cannot be stated before or during the hire period as any guarantee that we give you over the option to own the bike may constitute a benefit in kind, which would not qualify for the tax savings. If we decide to offer you ownership it is up to the company to decide how much the fair market value will be and this will be subject to VAT.
However, as stated on the Cyclescheme website, the fair market value is the amount that a buyer would pay to a seller to purchase the bike and equipment. Whilst each bike is assessed separately, in their experience the market shows values to be around 5% of the original voucher plus VAT.
I asked HR the same question recently and got the reply, above.
I think the underlined bit was a pretty heavy hint 😎