Can somebody who has some marketing experieice and isn’t a caricature of a ‘fun’ geography teacher please contact SRAM’s marketing department post haste.

Was thinking about the new pikes on my ‘new bike’ (spousal authorisation TBC), not any more.

Really? If you like the forks buy them, ignore the bollox.

SRAM employs 12 year olds in their Marketing Dept.

If you showed that to a 12 year old they would disintergrate from sheer embarrassment

This is the work of Noel Edmonds or Mike Reid or Timmy Mallett

Mackem – the forks are likely dead good really – but I’d always know

I thought the marketing of the new wheels by virtue of mentioning the price was the best bit of anti-marketing I’d ever seen.

Libtech snowboards are apparently made from ‘pure shredtassium’ 🙂

I seriously doubt anybody in marketing could come up with that. That’s come from SRAMs Ad agency.

They’re obviously worth every penny of their retainer.