http://www.bbc.co.uk/news/business-15083563
Agree?
Disagree?
Additions or changes to the list?
Chat Forum
Cool brands.
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Posted 8 months ago #
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Aston Martin
Apple
Harley-Davidson
Rolex
Bang & Olufsen
BlackBerry
Google
Ferrari
Nike
YouTube....just my humble of course.
Posted 8 months ago # -
Nike?
Posted 8 months ago # -
what is wrong with Ferrari?
Posted 8 months ago # -
And the selection of Nike ???
Posted 8 months ago # -
Nike?
Mainly for their 6.0 stuff.
....and I loves me some child labour produced sports wear for sitting on the sofa in.
Posted 8 months ago # -
Jamie, your opinion is wrong. I hope you have learned something from this...
Posted 8 months ago # -
Aston Martin aren't cool. The people that actually buy them, they're all old fat bankers, not cool.
Nike are cool, Apple are cool, YouTube is cool.
Posted 8 months ago # -
Most of them have a wiff of Prem 1 footballer and there orange WAGs I'm afraid, even Aston Martin these days.
Posted 8 months ago # -
Jamie, your opinion is wrong. I hope you have learned something from this...
Yup and nope.
Posted 8 months ago # -
Posted 8 months ago # -
Aston Martin aren't cool
you are of course massively, epically and stupendously wrong - as this picture shows.

and i don't even like cars that much.
Posted 8 months ago # -
trailmonkey it would be cool if it had a week's worth of road dirt and a kiddie seat in the back, and empty crisp packets on the passenger seat.
But that car will never have any of those things, it will never be loved like a family pet, it won't have a name, and it won't have taken any families on holidays.
It will be polished and taken out very occasionally to be taken to places where other sad bankers will drool over it. GF's dad has one, and he does those things, AND plays golf, AND reads the telegraph, AND is a banker.
Posted 8 months ago # -
It will be polished and taken out very occasionally to be taken to places where other sad bankers will drool over it. GF's dad has one, and he does those things, AND plays golf, AND reads the telegraph, AND is a banker.
Seems like someone has step-daddy issues.
Posted 8 months ago # -
@ trailmonkey - there's no question that car is cool, but I'm afraid AM ain't a cool brand anymore, I'm sadden to say.
Posted 8 months ago # -
Seems like someone has step-daddy issues.
Posted 8 months ago # -
oxymoron
Posted 8 months ago # -
oxymoron
TJ? Is that you? What have you done with aracer, you fiend!
Posted 8 months ago # -
Harley-Davidson? Spray-on rebellion for 40something accountants, hardly cool. Triumph is loads cooler!
Posted 8 months ago # -
In my humble, coolness has a lot to do with exclusivity.
The more attention something gets, or the more popular/common it is, the more I lose any interest in it, and the less I am 'impressed' by it.
Therefore Apple = Not Cool.
Too common, has become a very run-of-the-mill, everyday item.
Same goes for Nike, Blackberry.Pretty much anybody has access to or can own an Apple product, therefore there's nothing special about them.
Interesting that the BBC article starts off talking about the "UK's coolest brand", but when referring to Apple/Blackberry further down quotes them as being rated by 'popularity'.
'Popularity' & 'Coolness' are not the same thing.
So the article seems confused as to what point it's actually making.
And they only surveyed 2000 people. Out of a population of 70million or something. 0.003% of the population. I'm no statisitician, but generally I'd consider the opinion of such a tiny minority insignificant and throw the results in the bin.
Posted 8 months ago # -
what is wrong with Ferrari?
It's not a Lamborghini
Posted 8 months ago # -
Aston Martin....undecided on this, not bad though, less ostentatious than Ferrari, Lamborghini etc which can only be a good thing.
Apple....not cool, now very much a cliche.
Harley-Davidson....not cool, mid-life crisis on wheels.
Rolex....not cool, flashy and gaudy, understated is cool.
Bang & Olufsen....not sure on this, i'm going with not cool, i think this marks one out as a stereo nerd/geek.
BlackBerry....dont like them myself (mainly for the teeny tiny keys) but the owner/user is usually less of a bore than the average iphone owner.
Google....cool, doesnt seem to be any pretence, just does what it does and very well.
Ferrari....for Peter Stringfellow types, not cool.
Nike....its a sports brand, if you're over the age of 16 then whether Nike, Adidas or any of the other sports brands are cool or not should be of no importance to you.
YouTube....cool, see google, efficient at what it does and not targeting a specific 'cool' group.
Posted 8 months ago # -
if you're over the age of 16 then whether Nike, Adidas or any of the other sports brands are cool or not should be of no importance to you
Same applies to Go-ogle/LookAtMeMeMeTube/ArseBook/Twatter in my book.
Although, I'd go for 'if you're over the age of 9' for these.
Posted 8 months ago # -
Same applies to Go-ogle/LookAtMeMeMeTube/ArseBook/Twatter in my book.
The problem you have here is, using terms like those you sound like you're under 9.
Posted 8 months ago # -
The survey was voted on by 2,000 people from a shortlist compiled by a panel of experts.
Self-appointed panel of marketing people asks some of their colleagues which brands have the biggest account at "poncemag"Wanky crap
Posted 8 months ago # -
Nike....its a sports brand, if you're over the age of 16 then whether Nike, Adidas or any of the other sports brands are cool or not should be of no importance to you.
not so. if you're of a certain age then adidas will forever be untouchably cool
Posted 8 months ago # -
Self-appointed panel of marketing people asks some of their colleagues which brands have the biggest account at "poncemag"
Wanky crapBit of funPosted 8 months ago # -
Pretty much nothing listed by us lot is likely to be properly cool. But I think that maybe Deus ex Machina is cool

Finisterre is cool
Posted 8 months ago # -
The problem you have here is, using terms like those you sound like you're under 9.
Or CFH. Not sure which is worse tbh.
Posted 8 months ago # -
Self-appointed panel of marketing people asks some of their colleagues which brands have the biggest account at "poncemag"
Wanky crap
Sounds like someone is upset they wasn't invited to be on the expert panel
Posted 8 months ago # -
Posted 8 months ago # -
How about those posting add their age along with their pronouncements.
Might help with judging how seriously to take them.
I suspect asking stw is a bit like asking Clarkson, May and Hammond.
Posted 8 months ago # -
"Same applies to Go-ogle/LookAtMeMeMeTube/ArseBook/Twatter in my book."
Isn't your book the one with all the fairy stories in it? Which you live your life by? How cool is that blud!!!
Posted 8 months ago # -
Isn't your book the one with all the fairy stories in it? Which you live your life by? How cool is that blud!!!
Wha?
Posted 8 months ago # -
But I think that maybe Deus ex Machina is cool
It is, that looks so good
I don't think anything on that list is cool apart from maybe Aston Martin. I'm 22 btw.
Posted 8 months ago #
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