Alpkit are much cheaper than the mainstream brands…
If you compare like with like, e.g. materials, then I’d say so. You can get cheaper kit, but a lot of it has compromised on material choice or features. [/quote]
I think you’d have to get into the construction and features to be honest. Example – Alpkit charge £160 for their primaloft jacket. ME have a polarloft jacket for £180, and they did the Bastion (of which I have two) for £179 rrp iirc. Standard retail discount of 20% and the alpkit doesn’t look so cheap. Montane offer a primaloft jacket for £100ish? They can be had new everywhere for £80. They also do the luxe jacket with baffled primaloft gold for £175 (but £130 everywhere).
They aren’t online retailers so you can actually go into a shop and try them on too.
I am singling out the synthetic insulated jackets because they are imo excellent and pretty appropriate for wet windy winters where it’s not super cold. If we really got into the nitty gritty of construction it might be more enlightening but on the surface at least I struggle to see alpkit as a massive bargain.