Yesterday XTR Cranksets were £275, but the November 10% sale was due to start today.

Today, you can get 10% off, but the sale price has gone up to a penny short of £300. What a coincidence! Good job I'm not that cynical, or I would think that was on purpose.

That's a bit naughty. Still, It's technically cheaper today.

Bad show from CRC if that's what they're doing. I bought stuff from them last weekend with their "discount".

But anyway, if you can afford ~£300 for a chainset, what's a few tenners either way 😉

In their defence, that may be a coincidence, as nothing I've looked at has gone up..

So they'll be giving the discount on more things than they'll be making it back on..

All the stuff I am contemplating has not changed price and will be 10% cheeper this weekend.

Contact the ASA. Things advertised as reduced need to have been sold at the higher price for 28 days beforehand.

Bike monkey is correct if the term "Sale" is used, rather than say special purchase