Anyone else taken a look at these? Had an email yesterday about them. Can any of you carbon rim & hub spotters tell what they are?

50mm rim for 1490g wheelset weight, £760 (minus 10% BC disconut) seems good value.

http://www.chainreactioncycles.com/prime-rp-50-carbon-clincher-wheelset-2016/rp-prod142950

Just bought a pair of the 38mm for £562 with BC discount, seemed better value than the wiggle ones and on par with importing from wheelsfar or light bicycle when you factor in the duty.

http://www.chainreactioncycles.com/prime-rr-38-carbon-clincher-road-wheelset-2016/rp-prod142959

I’d say the rear hub at least is novatech, ABG is their anti bite guard thing I think.

Also wierd that the 50mm ones show a straight pull hub but the 38mm don’t.

Also make my 50mm Stayer cycles hand builts look good value, they were built with CX Ray spokes and novatech hubs for less than the 50mm Primes.