Slightly anoying that the money went to a canadian firm, I'm sure Pashley or Brompton would have jumped at the chance to build 10,000 bikes. Heck, for that big a contract they could have bought the old raleigh works in nottingham and build them there!
Pashley and Brompton did not have the capacity or manufacturing technology (hydroformed aluminium alloy) to undertake this project, and had not manufactured anything similar
Devinci Cycles (Quebec, Canada) have already been involved with the Montreal Bixi scheme, which the London bikes are modelled on, albeit it over 100+ small improvements
the next city for this scheme is Washington, USA, with further cities in the pipeline
This morning Mayor Boris has announced plans to increase the size of the London hire scheme with an additional £81 million of funding (the initial contract awareded to Serco was £140 million, with Devinci subcontracted as the manufacturer) – Barclays sponsored the scheme with £25 million which includes the "bike super high way" scheme (i.e. blue paint on some roads..)
funding shortfall will be made up by rental charges and further sponsorship investment