Safety equipment is clothing helmets lights body armour ect.
When I got my commuting bike I got a end of year stumpjumper for 1600 as the bike then couple of pairs of shorts a camelbak some pedals, a command seat post and loads of other stuff most of wich was safety equipment, but I think they put it on the price of the bike, ended up about 2k with 12 monthly payments of 80ish quid and a final payment of 130 to “loan” the bike for further 3 years, at that point I take ownership with no charge!
I think it’s a great deal, don’t see why anyone thinks its not, and I’m not rich and not is my wife who actually got the bike as she is the one with cycles heme not me