Given I watch virtually nothing that isn’t BBC or C4 (also publicly owned) I think the status quo is excellent.
We know what an ad funded BBC would look like because as mentioned we already have one – C4. It’s not bad, but it’s not as good as the Beeb.
However given the Tories are in Sky/Fox’s pocket I assume they will be trying to end the high quality, free at the point of use BBC output to try and boost their friend’s profit (on the basis that if BBC quality falls, rises in price or disappears then Sky doesn’t look such a bad deal). And the quid pro quo will be that Sky will use its enhanced influence to try to support the Cameron project.