I totally get spending more money on branded mountain bikes (full sus) as you are paying for the technology of the suspension unit etc (I have a SC Nomad) but don’t get spending more on branded road bikes, i.e a Specialised or Trek with the equivalent spec to my Merlin would be circa £700 at least!
I guess if you’re willing to partake in a game of did they actually build my bike/frame correctly roulette then its not a problem.
Or if you’re willing to fully dismantle and rebuild your new rose/planetx/cheap bike when delivered then that could also make up for things. But you can’t escape the fact they do use cheap frames, and cheap odd components at times garnished with some ultegra fluff to keep their price point low whilst still running a profit.
Saw a rose bike the other day full “carbon” (no doubts it was light, but just standing on it you could make it flex like you wouldnt believe!) and ultegra yet it was already on its second frame (and warranty “rebuild” from rose) but it was in with us to be rebuilt again properly. And was using an ultegra triple (what the?!).
There is obviously a market for these bikes, but I wouldn’t really want to drop money on one 🙂