It’s the impossible to measure synergy of a number of unmeasurable quantifically and individual items, creating a complete picture in the mind, leading the mind to associate the impression formed overallinto memory, both short term and long. It is also generally personal, asit depends on past experience to generate.
A Yorkshire pub with a stone floor and a log fire is one mans “warm and homely”, but the same pub, with an uncomfortable chair and a miserable landlord, is a “miserable pub visit”. It seems something also, that some cultures are better at than others. For example, how many Chinese Retaurants, for all their gilt dragons and goldfish tanks, still seem cold, stilted and unhomely, whereas how many Curry houses seem to somehow be more “alive” and welcoming.
Is one overawed in a French restaurant, of even modest repute, afraid to speak up to the waiter or criticise the food or service, whereas an a genuinely Italian one where the main course takes an hour to arrive and the owner is playing with their little son in the restaurant doesn;t offend in the same way?
