I would also like to see Amazon pay a higher rate of tax, but that is not a moral argument.
Out of interest what is a morally “fair” amount of tax? So the high street store paying more out in tax to the opportunity cost of either their employees, customers of shareholders is acting morally? No, that is another red herring. But it does make for an emotive headline.
Perhaps the real moral question rests with us as the consumer? On that basis, it would seem that the many consumers are behaving very immorally. Blimey, I bought something from Nike the other day!
But JY as for the initial (incorrect) accusation, that is one of the reasons why I think economics is best studied in conjunction with philosophy as the latter is better suited to helping us ask, “what is the right thing to do,” than the former IMO.