He’s a passionate cyclist that bloke, then became a chef. His book is excellent and I’ve used it many times, it sits alongside Nigel Slater in our house.
I like the look of it, and I think he chose the Di2 and cranks because they look good on the bike. Not what I’d choose at all since I think they don’t work particularly well and look “heavy”. I’d stick Rotor 3D on it, SRAM RED manual and change the seat post of a carbon one.
We have a couple of those frames in the Club, both different builds and specs and they are really nicely made and ride very well (I’m told)
Also, he does a lot of riding does Henrik, who doesn’t deserve a decent bike if you do a lot of riding?