The Women’s Sport Trust aims to increase the visibility of women’s sport, and to help improve the funding of women’s sport. Anyone familiar with the chicken and egg ‘we need TV coverage to get funding to grow the sport, but we need to grow the sport before TV will cover us’ scenario will appreciate the merits of their aims.
The #BeAGameChanger awards is where the Women’s Sport Trust recognises the individuals and organisations doing the most to progress women’s sport. Nominations for the awards close tonight, 7th February, at midnight, with public voting opening on 30th April.
There are nine categories available for nomination, so if you know someone who deserves recognition, put your nomination in:
Sporting Role Model – Individual
An elite athlete who has used their influence to raise the visibility and increase the impact of women’s sport. More people value, participate in, watch and support women’s sport because of them.
Sporting Role Model – Team
An elite team who has used their influence to raise the visibility and increase the impact of women’s sport. More people value, participate in, watch and support women’s sport because of them.
Ambassador of Women’s Sport
A game-changing decision maker / influencer who has achieved real, significant and lasting change for women’s sport. This is an inspiring individual who has improved the way in which women’s sport works.
National Governing Body of the Year
The National Governing Body (NGB) that has demonstrated innovation and commitment to women’s sport with a clear impact on participation, engagement and profile. This NGB operates as a role model organisation showcasing the value and potential of women’s sport.
Brand / Sponsor Partnership of the Year
A partnership between sport and business that has raised the bar in terms of the perception of how women’s sport can be activated. This award recognises the vital role of investment in raising the profile and increasing the impact of women’s sport.
Inspiring Initiative – National
A high profile national initiative that had a significant impact on progressing women’s sport in the UK. This major project imaginatively showed how to realise the potential and increase the appeal of women’s sport.
Inspiring Initiative – Local/Grassroots
A local / grassroots project, campaign or enterprise that proved how irresistible women’s sport is. This initiative inspired others to value, participate in, watch and support women’s sport.
Imagery of the Year
The single image, series of photographs, film or visual campaign that most brilliantly represents women and /or girls in sport. The image/s showcase what women are capable of and help to challenge limiting stereotypes.
Media Initiative of the Year
The media initiative / series / story or campaign that raised the bar for the coverage of women’s sport and helped to prove its value as a media proposition. This initiative connected with a growing audience by positioning women’s sport as unmissible, compelling and full of interest.
It’s not a popularity contest – the nominations will be considered on their merit rather than the number of nominations received, so if you know of someone who deserves a bit of recognition, put your nomination in. Maybe there’s someone who runs a local club, or someone who has gone the extra mile to get women on to bikes? Is there a brand that you think has helped push the cause of mountain biking for women, or stepped up to sponsor women racers?