by Jamie Ware
March 11, 2014
Your once a week dose of retail therapy from Singletrack’s Premier Dealers, stockists and advertisers, Tuesday Treats gives you a quality serving of independent bike retailing and a chance to win big in this week’s prize draw.
This week, we’re revisiting: Tweeks Cycles
Luke Newell helps us make sense of working alongside a DH Champion, staff who talk into bananas, essential office headgear, exciting new bike products and the Tweeks Cycles mini cycling revolution. Strap yourselves in…
Apart from the obvious … we’re all a year wiser, what’s changed during this last year?
Well, where do we start? Our very own portable fog horn – Jake “Hollywood” Hancock can (and does) now sign off his emails as Midland DH Champion. Ali has sold his DH bike and taken up Enduro, Luke has sold his trail bike and taken up road riding and Craig is constantly providing motivation by announcing that “if you’ve ridden to work, then you are riding home” no matter what the weather …
In all seriousness though, we are going from strength to strength with lots of exciting new brands and products, plus we now have the Tweeks Cycles Blog to keep everyone up to date with regular product news, reviews and general antics – grab a brew and check it out.
Anything new in-store that really tickles your fancy?
A communal, jaw-dropping and subsequent drooling session ensued when the Intense Carbine 29 Pro X01 entered the showroom. Built with an Intense 2nd Generation Carbon frame, Fox Float Kashima CTD rear shock and RockShox Pike RCT3 forks you could say it’s a pretty special piece of kit, but you really need to see it in the flesh to fully appreciate its beauty.
After the new Carbine we have a whole host of new gear from the likes of Sixpack Components, Fi’zi;k saddles, Maloja clothing, Maia lights and much more – times are pretty exciting at Tweeks!
What’s hot at the moment?
Chris, the showroom manager, he’s hot (apparently) whilst Jake is not (definitely).
Product wise, the new Mortop goodies are proving to be a big hit for customers and staff alike, with their sleek looking stems and super grippy Jelly Lock On Grips being very hot products at the moment. Mortop just seem to have hit the nail on the head when it comes to what the modern trail rider wants. From a 32mm reach stem, right through to their super lightweight skewers, the attention to detail is outstanding and riders are lapping it up.
Where do you stand on the wheel size debate?
We’re sorry; there’ll be no standing for this debate it’d just take too long. The wheel size debate is definitely more of a “sit down with a cuppa and a bit of cake” debate …
The industry seems to have made the decision that 26” wheels are no longer “the norm” (or so it feels with so few 2014 bikes being available in 26”). We’re pretty certain they aren’t dead. In the 27.5″ field you’ve got the likes of the Scott Genius and Cube Fritzz, both of which are more than capable enduro/all mountain bikes and are bags of fun to ride – and as for our thoughts on 29ers, well you’ve seen the Carbine!
What’s in store for 2014?
There’s going to be lots going on at Tweeks for 2014, now that the 40 days and nights of rain have (hopefully) gone away for another year, we can all get some serious riding done – along with our annual £30 bike challenge. We’ll also be having a lot of interaction on our Facebook and Twitter pages, so be sure to give us a like and follow if you want to keep up to date with what’s on at Tweeks and who knows, we may even have a competition or two coming up.
Lastly, what do Singletrack Premier Subscribers get from you guys?
Witty banter, love, coffee, years of experience and some more love. If that’s not enough, then we’ll give you 20% off our bestselling Mortop, Sixpack and Ibera ranges (plus free standard UK postage). Here’s how to get the discount…
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