by Dave Anderson
November 13, 2013
Word is going round that Teva are stepping out of the mountain bike shoe arena. As of the end of 2014 the company will be no longer offering bike footwear, so if you like them; stock up now.
According to Jaime Eschette, Teva’s PR “Teva will be exiting the bike footwear category by the end of 2014 to better position the brand, our retailers and our stakeholders for the future. The change is a difficult one for all of us who were close to the bike program but this shift offers us a chance to really focus our efforts and not only strengthen the brand today but also allow us even greater opportunity in the future.”