by Dave Anderson
December 6, 2012
If you like whisky and bikes then Endura’s new jerseys might be right up your street. Here’s what they have to say about them.
‘Born in Scotland. Ridden Worldwide’ is Endura’s credo, and the cycle wear provider’s origins are firmly rooted in Livingston, Scotland. Now, what do you think of first when you read ‘Scotland’? Rain, green hills, sheep, midges, bagpipes, tartan, haggis, absolutely stunning landscapes, empty country roads, a famous network of trail centres?
Yes, all of this is part of Endura’s Scottish heritage – the trail centres and the weather obviously playing a bigger role than haggis. But what will really jump to your mind first thing is most likely to be: ‘Whisky!’
The ‘water of life’ is Scotland’s traditional cultural icon all over the world. So what better way to to celebrate the 19-year-old company’s origins with a special edition of Whisky Jerseys? Three superb Scotch Whisky brands whose names will make whisky gourmets mouths water: Bowmore Single Malt Scotch Whisky, Isle of Skye Blended Scotch Whisky and Jura Single Malt Whisky.
And no, the jerseys are not whisky-infused and will not taste of whisky… but they will surely evoke happy memories of a well-deserved, delicious dram in a cosy cottage after a long ride.
All three Whisky Jerseys are handmade in Scotland, in Endura’s facilities in Livingston. Their great-looking graphics are applied with state-of-the-art digital sublimation printers. This means first of all that the dye becomes part of the fabric and is therefore permanent and does not wash out. Secondly, this high quality printing method preserves the breathability of the fast-drying CoolMax™ fabric, and thirdly allows for extraordinarily brilliant colours. So these traditional style jerseys from the ‘Old Country’ actually deliver their outstanding performance by using some of the very latest garment technology.
All three Whisky Jerseys feature a concealed three-quarter length front zip and three rear pockets. Elasticated sleeves and hem ensure a perfect fit. RRP is £39.99.