September 14, 2011
Oakley showed us its new range of packs and goggles and glasses but also revealed that it will no longer be making cycling clothing. Apparently it’s not a big enough market and it wants to concentrate mainly on its core markets of (can you guess?): snow, surf and… golf… So no more Oakley shorts.
Once we’d been ushered into the Oakley trailer of pumping music, we were shown some of the new range of stuff that we will get to see:
Big trailer, many glasses (and also Oakley’s ‘shoot them in the eyes’ test rig…
Oakley is releasing a limited amount of products with its old-school logo on, including goggles in fully retro colours – and matching summer gloves
And some lifestyle glasses for the terminally cool…
One of the most interesting things we were shown was a prototype of the new women’s Razor. It’s a hugely popular riding glass for men, but it’s a bit big and chunky for women’s faces. So here’s a look at the women’s Razor. Production ones won’t have the bent arms, but will feature the same, smaller vented lens and very spiffy mint colour among others.