April 28, 2010
From Press Release
Bicycle brand Globe and Sustrans, the sustainable transport charity, have teamed up to lead a summer of bike rides across the UK designed to get people outdoors on two-wheels.
Around fifty ‘Fresh Air Miles’ events, organised by Sustrans volunteers and Globe bikes are expected to take place across the country between now and the end of September.
This will be the second year of Fresh Air Miles rides, which raise awareness and support for Sustrans’ work to make it easier for people to walk and cycle more for everyday journeys.
The rides will take place on parts of the National Cycle Network, which is celebrating its 15th anniversary in September. At more than 12,000 miles long the Network has the potential to benefit millions, indeed around 75 per cent of people live within two miles of it.
Anne Immelman, Specialized and Globe Marketing, said: ‘Supporting Sustrans’ Fresh Air Miles rides is the perfect opportunity for Globe to make a meaningful difference to the cycling community by focusing on issues that matter within a larger cycling context such as the awareness of the National Cycle Network.
‘Just like Sustrans, our aim is to get as many people as possible to ride their bike and enjoy the huge cycle network available in the UK and without which cycling just wouldn’t be the same. We hope the Fresh Air Miles rides will inspire thousands of people to take their bike out again this summer and to choose a healthier lifestyle.’
Melissa Henry, Sustrans’ Communications Director, said: ‘Globe’s support means that Fresh Air Miles rides will reach even more people this year and raise more awareness of Sustrans’ vital work. By 2020 Sustrans wants to see four out of five UK journeys less than five miles being made on foot, by bike and by public transport. This is double the current levels but it is achievable and will have big environmental, health and economic benefits.’
All are welcome to take part in Fresh Air Miles rides regardless of age, cycling ability or experience and are encouraged to make donations or gather sponsorship for Sustrans as part of the ride. To find out more about a ride near you, visit www.freshairmiles.org.uk