Santa Rides a Bike

EthicalSuperstore.com has launched an environmentally friendly, same day delivery service, to make sure that customers are kept happy at the busiest time of the year, with minimal carbon footprint.

Members of staff will take it in turn to personally deliver orders made online before 10am by 2pm the same day within postcodes across the Gateshead and Newcastle region on a Kona Ute cargo bike – which is decorated with solar powered Christmas lights (available for sale on the website, natch).

Ben Mawhinney, marketing manager for EthicalSuperstore.com said: “We came up with this idea as we are always keen to go the extra mile and this helps us with our carbon neutral aim, as well as ensuring that in the run up to Christmas over 600 customers in the NE1 to NE9 postcodes can be confident of same day delivery.

“Santa will be carrying Christmas presents, but he’s also delivering an important message about the environment as he cycles around the area with his sleigh. We’re hoping that as many people as possible will enter into the Christmas spirit with our Santa deliveries – anyone who wants to know more should visit our website for an update of how our Santa is getting on!”

EthicalSuperstore.com will also be donating a percentage of all sales that use this service to the Sunshine Fund throughout December.

The first customer to receive this delivery service was Carlton Reid, of BikeBiz: “When I order products from EthicalSuperstore.com I have always used the warehouse pick-up option, and ride my bike to pick up the order. However, not everybody can do this so it’s great to see EthicalSuperstore.com offering a local delivery service by bicycle. With the United Nations Climate Change Conference starting in Copenhagen next week now is the perfect time to demonstrate that cargo bicycles can carry an awful lot of weight in a carbon-friendly fashion. Not only will the Santa Delivery be handy for customers, it’s going to be a lot of fun for EthicalSuperstore.com staff, who will be getting screaming fit into the bargain. It’s a win-win situation.”

Ben Haworth

Orange Switch 6er. Stif Squatcher. Schwalbe Magic Mary Purple Addix front. Maxxis DHR II 3C MaxxTerra rear. Coil fan. Ebikes are not evil. I have been a writer for nigh on 20 years, a photographer for 25 years and a mountain biker for 30 years. I have written countless magazine and website features and route guides for the UK mountain bike press, most notably for the esteemed and highly regarded Singletrackworld. Although I am a Lancastrian, I freely admit that West Yorkshire is my favourite place to ride. Rarely a week goes by without me riding and exploring the South Pennines.