Want to design some iconic bikes?

February 3, 2009


After much speculation and forum gossip, here’s the press release from Planet X, owners of the On One brand:

On-one, Europe’s original singlespeed anti-brand, and part of the Planet X stable was created over nine years ago by Dave Loughran and Brant Richards and has seen significant growth during their time working together.

Brant, recently headhunted by mail order company Chain Reaction, has left and Dave is on the lookout for a unique designer who can work closely with his small team to maintain and continue to develop a quirky, interesting, and fun loving brand.

On-one is a direct selling single speed and mountain bike brand offering incredible value and products that major manufacturers wouldn’t consider viable or simply wouldn’t understand .

Dave Loughran, owner of Planet X and On-one said, “This is an exciting time for On-one. We are looking for a new designer and the opportunities are out there to continue to fill a niche that big manufactures can’t see. We always said that our most successful projects were finding the “niche of a niche” and that’s a tradition were going to continue.

I believe a new designer, with different ideas and a fresh look will help take On-one further along its unusual path. I am sorry that Brant is leaving and wish him every success. He has been an influential part of the team that has built a brand with strong foundations and a cult following ”

For more details, see the On One Website

And this, of course, may have got you pondering ‘But what will Brant be doing if he’s not designing On-Ones?’ – Tune in later today for our exclusive interview with Brant, live from his shed just up the road from Singletrack HQ.

First, though, here’s the ‘official’ release from the Singletrack end of the Valley…

Glad to see Brant has the best PR folk working for him

Shedfire Ltd announces that it has secured the services of “award winning” designer Brant Richards to design and develop a new range of bike frames, bike parts, hats and various dried meat products, for release to the public in the early Summer of this year (2009). Richards was formerly brand manager and designer with on-one (and sometimes made the tea) commented – “It’s just over nine years since I ended up in the Planet X warehouse in Doncaster, and after offering to fix some mudguards I broke, in return for a singlespeed frame with a funky five piece welded wishbone that Dave had designed. I hope that on-one will continue to be known for product that fills a niche that big manufacturers can’t see. Or creating niches that people didn’t know they needed. Long live on-one!”

Based in Calderdale, West Yorkshire, Shedfire’s palatial headquarters (I think you probably get the joke by now) are ideally situated for test riders to experience the valley’s diverse conditions (so long as the kids are in bed, or not playing up too much).

With a design brief based around making bikes that can go up and downhills, around and over things, without the rider falling off too much, Richards will have his work cut out to meet his deadline of May 1st for brand launch.

The new brand will be distributed “inside and outside Calderdale”,though details remain scarce at this time. “No really”, said Richards, “you’re going to be able to buy this stuff in like normal bikeshops” – so long as I get the deal together.

I’m spending the next couple of months either in my shed, or in Taiwan, working hard to get a lovely range of frames and components, for launch under a new brand name in early May. All being well, that brand will be available through one of the UK’s key distributors, and available to all LBS’s in the country, and extending worldwide as we roll out. What I’m trying to achieve is that fast route to market, volume purchasing, great margins, all in key areas that the big brands aren’t hitting. And if that fails, I’ve got a backup plan of going to sell odd hats and beef jerky.”

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