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How much do you love your bike?

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 Jam Price really does love IF bikes. We’re not sure how many he has, but every time we’ve seen him, he’s been on a different one. Just how dedicated to one brand can you be? Well, as well as spending most of his money on new bikes, he’s been trying to make sure that everything he touches has some connection, branding or embroidery with his beloved Independent Fabrication bikes…

Yes, a real tattoo on a real arm. It's a good job they have a cool logo
Yes, a real tattoo on a real arm. It's a good job they have a cool logo

 

 

shoe
A custom embroidered pair of Nike trainers? Now that's dedication...

An iPod nano in a colour to match one of Jam's bikes
An iPod nano in a colour to match one of Jam's bikes

And an iPod shuffle for the IF road bike

And an iPod shuffle for the IF road bike

And now that we have our snazzy new ‘Comment on a story’ box, you can tell us if you can match Jam’s obsession…

Chipps Chippendale

Singletrackworld's Editor At Large

With 23 years as Editor of Singletrack World Magazine, Chipps is the longest-running mountain bike magazine editor in the world. He started in the bike trade in 1990 and became a full time mountain bike journalist at the start of 1994. Over the last 30 years as a bike writer and photographer, he has seen mountain bike culture flourish, strengthen and diversify and bike technology go from rigid steel frames to fully suspended carbon fibre (and sometimes back to rigid steel as well.)

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