Media

Monthly data

700k uniques
4.6m pages
15.4 min visit duration

Data: SemRush March 2023

Singletrack launched on April 1st 2001. Not only was this April Fool’s day but it was also in the midst of the Foot And Mouth outbreak that closed the entire British countryside. Despite that, this truly independent media brand has quietly grown to become the world’s 2nd largest dedicated Mountain Bike media brand with a truly staggering reach and influence.

43 million page impressions in 2022
We recently crossed the 1 billion pages delivered mark

*As of July 2021*: *Source – Google Analytics*

Facebook

528k followers

Twitter

56.6k followers

Instagram

10.6k followers

YouTube

29.9k followers

Advertising Options

Our options for your marketing go far beyond mere display advertising. Check out some of the tools we have to offer.

Banner
Display

Still a vital part of any campaign with proven effectiveness and data plus a vast array of targeting options.

Newsletters

Our weekly newsletters have impressive open rates. 45% are opened each week, and 80% of users open at least one a month. That’s 9000 readers each month, and rising.

Resort Guides

Attract visitors to your resort, hotel, bike shop or guiding company. Our team can come to you and profile the best you have to offer.

Podcasts

Our growing podcast audience is currently reaching 4000 listeners per month.

Video

YouTube, Instagram reels and our own site hosted videos give a range of platforms for you to reach our audience.

Recent Sponsored Content

Content produced by our in-house marketing agency, Singletrack Studios. A fully resourced agency calling on trusted editorial expertise from both in-house and select external content creators. Includes in-house SEO optimisation experts and a built in distribution network of over 2 million users across social and web makes us a one-stop-shop for your marketing goals.

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Sponsored Archive

Integrity > Trust > Influence

Integrity leads to trust.
Trust leads to influence

User that count

Our magazine readers are our full members and they enjoy many benefits of membership. One is the lack of display advertising in their browser when they visit our site.

These users are our most engaged audience. They are the true high spending bike enthusiast prepared to spend money on their daily content fix.

	Pages/session	Time on site	Bounce
Full Members	7.70	00:14:06	14.87%
Free Members	6.42	00:12:28	16.57%
Guest Users	4.34	00:06:57	36.30%

Source: Google Analytics June 2023

Our Full Members

Visit the site more often
Spend longer on the site with each visit
View more pages on each visit
Represent our core demographic of highly engaged mountain bikers.

5900+ Full members (July 2023)

Campaigns that reach our full membership

Online display campaigns	NO
Sponsored content	YES
Magazine display campaigns	YES
Online competitions	YES
Newsletters	YES

Issue 149 Content Consumption

Print copies delivered: 4,147
PDF copies downloaded: 471
eBook Copies downloaded: 23
Dealer copies: 100
Web story reads: 33,134