The world of Singletrack

Singletrack launched on April 1st 2001. Not only was this April Fools day but it was also in the midst of the Foot And Mouth outbreak that closed the entire British countryside. Despite that, this truly independent media brand has quietly grown to become the world’s 2nd largest dedicated Mountain Bike media brand with a truly staggering reach and influence.

Latest monthly data

1.8M uniques
7.7M pages
15.4 min visit duration

Data: SemRush June 2021

As of July 2021: Source – Google Analytics
  • Get to Know Vali Holl in this Past, Present and Future Documentary

    From a young age, Vali’s talents were recognised. She grew up racing the boys and was picked up by YT when she was only 13. She spent a few years…

Advertising Options

Our options for your marketing go far beyond mere display advertising. Check out some of the tools we have to offer.

Banner
Display

Still a vital part of any campaign with proven effectiveness and data plus a vast array of targeting options.

Sponsored Content

Create a permanent impression by working with our editorial team to create engaging content around your brand message.

Newsletters, Podcasts, Video

Reach our off site curated audiences and feature in our regular newsletters and podcasts.

Recent Sponsored Content

Singletrack Biking in the USA with ESTA

Getting back to the mountains – it’s been a while.

Finding Motivation: Bingley Bike Ride Bingo

Remember being young, when every ride was an adventure?

Sponsored content features sit in our archives indefinitely which makes them a campaign that never stops working. Our in house SEO experts ensure that your feature is technically optimised for search engine discovery as well as the copy and images.

All sponsored content campaigns include frequent social media posts across all our appropriate channels and streams including Twitter, Facebook, Instagram and Pinterest.

Clients are invited to see sight of copy prior to publication and work with our editorial team to make alterations. Only when both editorial and the client are happy with the content is it published.

Copy and image rights are shared between Singletrack and the client enabling reproduction on clients websites and other media properties (subject to terms).

Contact us

For all advertising queries, prices, specifications and more options contact ads@singletrackworld.com and speak to Ross.

Users that count

Our magazine readers are our full members and they enjoy many benefits of membership. One is the lack of display advertising in their browser when they visit our site.

These users are our most engaged audience. They are the true high spending bike enthusiast prepared to spend money on their daily content fix.

Premier Subscribers = Full Members – Free Subscribers = Registered Members. Guest Users = site visitors with no account.

Our Full Members…

  • Visit the site more often
  • Spend longer on the site with each visit
  • View more pages on each visit

7300+ Full members (June 2021)

Campaigns that reach our full membership

  • Online display campaigns = NO
  • Sponsored content = YES
  • Magazine display campaigns = YES
  • Online competitions = YES
  • Newsletter campaigns = YES

Magazine display that reach digital readers

Our print magazine is not merely reproduced in a digital format but completely redesigned from scratch, every issue. Our Digital magazine is available through our Singletrack Magazine App on all the major app stores. Print display ads are included within the digital version and optimised for tablet and mobile viewing.

All Singletrack Full Members have access to the digital magazine versions. Over 2.3k Full Members are pure digital and do not receive the printed version.