This has all the hallmarks of a company desperately trying to dig themselves out a cashflow black hole.
The 2017 (Feb 2018) accounts showed they couldn’t meet their obligations without funding from the directors. Since then the same guys have started a T-Shirt Ltd co in July 2018 and had a tattoo studio dissolved (April 2019).
So it looks like none of their other sources of income can support Sick! so they need to get some external funding. They can’t make it right from here for existing customers by selling new things to new customers – thats the pyramid/ponzi model and we know where that ends.
If they can’t meet their obligations and still taking money off creditors, then they are trading while insolvent. If thats proven then limited liability won’t help the directors.